|
Nielsen: No website has been able to successfully recover from a loss of popularity.
i was reading this article on myspace on its recovery attempt and saw the quote from Jon Gibs, vice president of media analytics for Nielsen Online, a research firm, and thought it was strange that they would take such an absolutest position
The problem isn't necessarily with MySpace as much as it is with the nature of online social network users today, said Jon Gibs, vice president of media analytics for Nielsen Online, a research firm.
Web users are fickle, he said.
"It seems that social networks are incredibly portable, meaning that me and my friends can go from MySpace to Facebook to Twitter without blinking much," he said.
History proves this point, he said, adding that no site has been able to successfully recover from a substantial loss of popularity.
|