Quote:
Originally Posted by Doctor Feelgood
the big guys will get bigger and the little guys will be out of business
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Actually, you have that wrong. Unless you are only referring to the affiliate game.
Smaller companies, especially niche, can adapt more easily to change. Also do not have a huge overhead in staff, content, 100 sites, and so forth to keep up with. Smaller companies will survive, and the monoliths will either merge (i.e. get bigger), or go out of business.
However, for those who merge and do not invest in new technology or consumer tailored content will fail as well. They may pull out another few years, but no reinvestment, and they will be gone as well.
The days of buying a company just for their porn library so you can re-run it on your sites (assuming people have not seen it) is over. You need to invest in
consumer driven content, and provide it to them in a
delivery system they prefer at a
cost they are willing to pay.
