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Originally Posted by kane
There was a great article in Rolling Stone not too long ago about the shift in pop culture trends over recent years. It used to be that pop culture was controlled by celebrities and media companies and things like that. The people that bought into it and fueled it were typically people in their late 20's to earlier 30's. These were people who were old enough to have decent paying jobs so they had money to spend, but were young enough to still want to be cool. All of that has changed.
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Haven't read that but I've been thinking about this for a long time now
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Originally Posted by kane
Modern pop culture is now heavily influenced by 13-16 year old girls. These girls have more money now than ever before. They get it either babysitter or working (when old enough) or just get it from their parents. These girls then spend that money on things they think are cool and it helps create a trend. If the new hot item is a brand of clothes these girls run out and buy it up. They are brand loyal, until the next fad comes out, and if one of them has it they all want it. The same goes with music. Britney Spears was put on the map by 15 year old girls. She was everything they wanted to be and they bought up her albums as fast as they could. All the other labels instantly tried to find their version of her.Today the 15 year old girls love Miley Cyrus and The Jonas Brothers. Their loyalty to those acts has made them huge. And it makes every other record company scramble to find something like it. So the market gets flooded with like garbage. They have no interest in putting out something with quality, they just want it to have a good beat and a chorus you can sing.
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That's the only explanation, I mean I see guys in modern gay clothes and they listen to stuff that's made for kids! I said to them hey this ain't done for adults, this is for kids!
They didn't get it I guess, they know it's in vogue and that's it.
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15 year old girls will change on a dime. What they like now they may hate in 6 months, but if they like it now it is going to be huge. A friend of mine has a daughter who is 14. Last summer she was a fanatic for High School Musical. She was in love with Zac Efron and had watched the movie a million times. She knows every song by heart and every word of the movie. Her entire room was High School Musical stuff. She spent every spare penny on that stuff. Now it is all gone and has been replaced with Twilight. If you ask her about High School Musical she says, "It is dumb." When you say, "But you used to like it." She just says, "Well, not anymore."
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Yeah but that's very normal, you are somehow developing the style over the years, I was lucky I could listen to Jimi Hendrix when I was 12, so you can hardly go much worse after that and I've been lucky I had many mentors showing me not only rock music, but also blues, jazz, funk, soul.. I need to listen to something different all the time.
There's so much incredibly amazing music out there, that even if there will be a hairy ass farting on MTV in the prime time within 10 years time I'll STILL have enough great music to explore until the end of the days.
But the general pop music sucks so much, that someone WITHOUT an interest in the whole music thing is exposed to more insanity than ever.
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Add into that the ADD nature of TV, Radio and the internet and nobody has any kind of attention span these days. The record labels have stopped trying to develop bands and are now just marketing singles. They want to sell the 15 year old girl the hot new song, the ringtone for that song and hopefully a ticket to see that artist when they come to town to play that song. The artist knows they have a limited shelf life so they put out a clothing line and dvds and anything else they can sell you. By the time they are sick of that song there will be another one out. It is all disposable so there is no heart or soul needed because it is just a product not art. And that is sad.
Sorry for the rant 
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That's what I was thinking about too - why create another Madonna if you can create 10 more 50 cents and make more money on them ? (marginally)
Without them trying to bark at you, because you have 10 gimps like that in the closet ready to take their place on MTV.
You don't even need to hire a good producer or any musicians, you give them a syntesizer and start the PC speaker in the background - ingenious business model in a way.