Quote:
Originally Posted by gideongallery
as a person who has done split testing on this for our company branding bugs
i can tell you that the silent animation properly placed is 12 times more effective then 30 second commercial (assuming one advertiser per show)
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This doesn't surprise me one bit. The traditional media folk will never understand this. I've worked at creative agencies here in NYC and I have yet to meet an art director who will opt for a bug vs a 30 second spot. The 30 second spots is their chance to shine. It's their 30 second canvas where they can be as creative as they choose. Except, being creative is not what they're being paid to do. They're being paid to make their clients money, even if it means throwing away the opportunity to work on a 30 second commercial.
They piss me off.