Quote:
Originally Posted by CYF
For a general overview:
http://www.webworkshop.net/pagerank.html
For the nitty gritty, including algorithms:
http://en.wikipedia.org/wiki/PageRank
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important"."
It kind of does work how I described it, I just was trying to give an executive overview.
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fair enough, there is alot of the theory that is debatable as well and alot of the info from 2007 is still being touted, as google is a "moving target", but I think a general thought is that outlinks do not affect the pr of the page with the links, although there is a limit to the value they can pass so a page with alot of outlinks are not passing much juice compared to a page with just one or two outlinks
all subject to debate of course, and subject to change overnight on google's whims
and the relation between serps and pr (or lack thereof) is a whole other issue
I think a consensus now is to try to make your site in as natural a way as possible, natural sites tend to have some outlinks that are relevant to your subject, so don't be scared of putting links on your pages, google might think you are scheming if you nofollow every link on your site