You all seem to forget about the philosopher stone in marketing...
"You may not like my methods, but you'll surely know my name!"
You know that Coca Cola and Pepsi exist, but you are probably not aware of buzz cola, tab and lots of more drinks that are exactly the same or very similar to coca cola or pepsi. Not to mention that you probably wouldn't even know where to buy anything else than coca cola or pepsi... Think about that
