In hard times, it's usually just doing the simple things right that keep you successful.
People often think that in hard times you have to reinvent the wheel and come up with wacky new ideas, but honestly the time to reinvent the wheel is during boom times. Focus on a quality product, giving the customer what they want and can't get anywhere else, and promote it the best you can and you will do just fine.
I think that is sort of what you are saying, I just put a little spin on it.
And as the old saying goes, I'd rather be lucky than good any day of the week.
