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It's in affiliate's best interest to say there should be no watermark. It's in the program's interest to protect and brand their content.
You have fair people and unfair people. Fair people, IMO, will agree branding content is OK. Affiliates who try to squeeze every penny out, or who are struggling themselves, won't think its fair. People act in their own best interest. Affiliate programs have to be fair or else they risk losing affiliates. The main disconnect is some affiliates think affiliate programs are cake, and we are making money hand over fist - it just isnt true. Both sides need to make money. I'll say one thing, you can argue until you are blue in the face, every successful company will continue to brand - the biggest adult companies are the biggest brands, and you cannot argue with success. Also, all their success is predicated on the brand - you take away that, and they would all be in much more precarious situations :2cents
Brazzers, Bang Bros, Adult Friend Finder, Playboy, Hustler, Live Jasmine - I can go on and on. If you want to be a market player, you need a brand.
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