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Isn't all this pretty obvious? I've worked in marketing as a content writer and even assisted affiliate managers and designed program banners, etc.
Affiliates are cash cows. They drive traffic to a site, plain and simple. Also, as an affiliate, I won't use banners and things if the website I'm promoting has their name all over it, a logo is fine, but their url? I hate that. I understand why they do it, but it annoys me.
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