Me again.
The key is that the surfer isn't going to commit $10 on the strength of one website - if he was then he would buy a subscription. He'll commit $10 when he sees an increasing proportion of free sites moving over to per-click pricing rather than being free. Demo 3 at
www.surfingsuggestions.com shows how this can be achieved.
Take the movie gallery sites. They give the surfer a load of crappy 10 second clips, to persuade him to buy a $30 subscription to see the whole archive of movies. $30 is a massive barrier, as is the whole process of getting the card out.
How about charging 10 cents for each of five 30 second videos. 10 cents is no barrier to most surfers, so you'll get very high volumes paying 10 cents per clip. They'll quickly spend 50 cents at your site, then move to the next one. Remember they've already loaded their account, they're hot, and its just one click away!
50 cents on a high proportion of visitors is major income - and in most cases its income from surfers that would never have bought a subscription.
And of course, you've still got the upsell to the subscription site for those that see the money draining away too quickly.
Or, maybe you upsell to $1 for the 5 minute video? Again, one click away, no card numbers, instant access.