devine

I've data that shows quite the opposite in general. Not saying that design is key either, but our research shows some interesting things and some food for thought about balance.

If you don't believe me, just check out mofos, bangbros and so on. Amazing content updated frequently that converts like crap. And that's because of several factors, being the most important overseen content, as you may imagine. But one of those factors is a design that looks nice but has no marketing tools applied at all, just a design slapped for the hell of it (another important factor is that content is great, but all those sites fail really big on quality, niches and respective fetishes)

Of course this doesn't apply to some restricted small niches, but for general, broad audiences numbers shows you're quite wrong.

As for The Hun, as someone said: that (lack of) design is a trademark itself. Now tell me why all The Hun clones have failed? If it was just that, then I'd make some html page and see the money roll