in 2000
http://web.archive.org/web/200005102....com/Index.asp
and then a year later in 2001
http://web.archive.org/web/200110262...w.myspace.com/
Thats an inspiration to me that any site can be changed to be successful, even if it seems like a dud in the beginning.
Maybe theres a better lesson in there, but I cant think of one