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Old 04-24-2009, 05:23 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
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Quote:
Originally Posted by Barefootsies View Post
So now the customer is king?

I thought it was traffic.
I suppose different things are the most important part depending on your skills.

Getting traffic is easy, yes easy, getting them to buy something is tough. If you have something that's hard to sell then you might convert 1-1000. Now to double your sales is it easier to to sell to 1 of the 999 people who clearly are not interested in buying or get another 1000 people?

I find it easier to get more people to buy than get more people who don't buy.

Others are convinced the customers will not buy and the only solution is to get another 1,000. Today there are not another 1,000 people to be had, unless you take them from someone else, who will in turn take them from you.

So we all spend too much time and money trying to grab traffic from each other rather than spend more on selling to the traffic we already have.

Does it work? Look around you and tell me it's working.

But there will always be one sponsor who tells us his sites are doing better than even.
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