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based on where I sit, seems many are struggling on one hand, but also diversifying more into mainstream to supplement. Branding/marketing/exposure are great as always but it seems I have heard the word ROI more and more these days in any deal conversation.
And with budget cuts, company sales and those looking for work--other indicators.
There is an expectation higher than ever of return which I attribute to the economy impact of our industry. Sign of the times.
Not to say our industry is free falling, just a note that people, myself included, are indeed watching money closely in business as I am sure in life.
Changes will happen whether we do or not.
If anyone needs assistance to generate new biz, just let me know, I am happy to see what is possible for you.
Best,
Lori Z.
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