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Originally Posted by $5 submissions
True, it's just one of many options. An interesting idea is to create a 'protected page' 404 where the surfer has to fillout a lead sheet or survey form to get 'dead' or archived content that used to be on the page. Just thinking out loud.
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I've got a custom 404 page built into my CMS that searches my database of content for matching content that goes with the page they came to that is now 404, also gives links to my front page, special areas, a search bar, and other stuff.