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How often does the average user sign in? And how many of those members through the past year are active users?
If you just started the pay service, I think it's too early to really get a full gauge. On another note, you have just under 200 paying numbers which makes the monthly total $1000 and it's basically a "new" business. How much does it cost you to operate the site?
I really think that you need to give it more time and see how it plays out. If you were willing to give up a year of time building it through the free route, you should give it a fair amount of time building it the pay route. If anything, perhaps you could try a new approach... instead of taking away features for nonpaying members, give additional features for paying members. Taking something away from people can be extremely difficult... giving them something new for a "fair" price may be much easier. Consumer psychology is bizarre.
You mention adding new features... only allow new features to paying members, something like that.
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