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Climate Change and the Industry
My friend has just returned from the Antarctic, and the threat of climate change was spelled out very clearly in the things he saw. I?m pretty shocked to learn that we have maybe 10 years, If that, to change what we are doing. Most scientists now agree that if we don?t change NOW then basically, were fucked. And we are talking about really serious changes.
So what can we do as an industry to reduce our CO2?
I believe reducing checks would help, but so many people hate Epass and PayPal is a non runner. What happened with that alternative to Epass?
Will any big programs spell out what they are doing to reduce their carbon footprint?
I?m not a big program, just a lowly affiliate. But I will spell out what I?m doing.
I am home based, so I recycle where I can, I use a ?green? electric package where all my electric is from renewable sources (that maybe a UK thing, not sure). I?m about offset my servers carbon emissions (you pay for trees to be planted which cancels out the CO2 your server uses) and as I don?t drive I only use public transport, but I do fly 4-6 times a year, so again I commit to offset those emissions.
I want to start a discussion about this in the industry, who is willing to lead the industry forward in this?
I?m calling out big companies to lead the way.
(I know this will get stupid replies and people who claim most scientists are wrong and somehow they are right, but dont let that put you off, we need to discuss this and do our bit as an industry)
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