Quote:
Originally Posted by Mickey-AWE
You're marketers, don't be fooled by 'all the free marketing' they get. A large portion of the marketing that appears to be free, word of mouth on blogs, etc. is part of their marketing plan. They are a company with venture capital funding and are just like any other business with a marketing plan and a budget to go with it.
This works perfectly, though, because once the paid advertising and blog entries that look like word of mouth and genuine testimonials got the product out there and lead many to believe this was the next big thing and was IN, more and more people started doing free marketing for them.
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For sure. Same holds true for Youtube and Facebook. They had a ton of venture capital behind them to propel them to brand names overnight. While I see the utility of Youtube and Facebook, Twitter seems less clear. I guess it's like facebook but more real-time? Perhaps it's great if you're trying to get ahold of somebody or to meet up, in virtual real-time, if you don't have other means of contact - you might know where they are, or plan to be, by checking out their twitter.
But I'm probably oldschool. Maybe in this day in age people want to follow the goings-on in others' lives, including anonymous strangers, on a minute-to-minute basis.
For those of you that use it, what do you use it for other than marketing?