Quote:
Originally Posted by Voodoo
Ahhh... the age old battle of absolutely nothing.
Content is content. Traffic is traffic. If you want to sum it all up. But it's a lot more complicated to really sum it up in a 5 syllable or less statement.
Content has many degrees, as does traffic. They multiply each other.
GOOD CONTENT * BAD TRAFFIC | 1*0=0
BAD CONTENT * GOOD TRAFFIC | 0*1=0
BAD CONTENT * BAD TRAFFIC | 0*0=0
GOOD CONTENT * GOOD TRAFFIC | 1*1=1
I always like to say "Quality Joins are God", because without them, Content AND Traffic are both pointless.
There are many other levels and varying degrees of content and traffic, but for simplicity... I'm just illustrating that not all content and traffic is created equal, and this seemingly neverending battle of what is better Content or Traffic is entirely trumped by Quality Joins. Which after all... is the point of it all, isn't it? 
2c |
I think you guys are looking at this the wrong way...
See, I don't think you can 'build' traffic of massive volume, and it not be of quality. Just the mixture of sources it takes to build traffic of that volume, will have to create quality traffic that is filtered coming in, and can easily be filtered going out.
Don't think of it so much as, get millions of it, dump at x location.. shit never converted shit, even 12 years ago.
For me though, the traffic is god thing is more broken down like this... If I do lets say 100 sales a day to my own affiliate program. We both know lots of people are doing over 100 sales a day, 500-1000 is still going on, and at the super levels - above that is still being produced.
Assume through my group of paysites, I convert 1:800 - if that ratio slips to 1:1000 - my sales drop. Let me show you..
10,000 hits / 800 = 12.5
10,000 hits / 1000 = 10 or 2.5 less sales
So to do the same numbers I need 2.5k more traffic. This assumes traffic already held - but you can tell from people traffic has dropped and ratios slipped. If ratio slipped and traffic went up, you would still make more sales...
To end this... My idea of traffic is god has to do with someone is bigger than you. If your sales are down, traffic is down, net profit is down, whatever it is - and you have something that converts, its yours... then your problem is traffic.
That doesn't mean go buy shit traffic, it means you need to build more, and you can do that through direct traffic, banding, mass exposure, lots of ways.. that's why the group of 'mass' traffic being built at volume has quality.