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Old 04-07-2009, 08:55 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
I think we agree on a lot, things were easier before, tubes are overall hurting conversion rates etc.. and really the part we are hung up on is the word "control"

We can "control" how much traffic we get, buy traffic, SEO, link trades etc. What we put into it effort wise has an effect on the resulting overall traffic. Thus we are in control of the amount of traffic we get for the most part.
Agreed we can control how much traffic we get. I was thinking beyond the feeding it in point.

The problem is the return on our investment of time and money. And you make it here.

Quote:
Your point of we cant "control" the users meaning they are free to do what they want and we cant drag them to a join page and make them click. Thats obvious however you can definitely persuade their decisions again by matching up the best quality content for the designated niches, by playing to their emotions or curiosity. Etc etc
The problem comes when you over spend (time, money, etc.) on traffic and cut the budgets on the members areas. And this is the main problem.

As RogerV says Tubes will develop if they are to survive. We need to as well. We need to develop our members areas to the point where they are worth signing up to. The problem is you can't always afford to develop the members area if you're spending more on traffic. Balance is the key.

Quote:
With all the thread we have on gfy about how bad tubes are (daily) and how bad tgps were.. the time spent posting and bitching about it could have go towards trying to generate more traffic to throw into your "sales funnel" or "filter' as well as time spent trying to understand how to better convert the traffic you have. As well as time spent trying to find better ways to recycle the shit traffic that you filter out.
Some will only post on boards and bitch. We added more content, opened the site to the surfer (they only see thumbs) and gave them a free live show every night. It works, we improved our ratios at a time when most are worsening. Why? We spent more on the members area. (Content of the site.)

It was cheaper than throwing more traffic at the site and far more productive. If they all did it would all their ratios improve?

I hope they don't.
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