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Like everything else on the internet its all about the eye balls, you get people to your site and you have traffic then you have a license to print money. You can try to convert the good traffic, sell the shit traffic, sell links to people hoping for traffic, sell top spots. I imagine theres a lot of money to be had if you have the traffic. On the flip side there are costs, bandwidth, content if you actually own any, dealing with people trying to take your site down or trying to sue you etc etc.
If done right I think its a good business, I do think its making things tougher for everyone but.. business is about making money for yourself.
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