Originally Posted by After Shock Media

If free works along with the pay what you feel attitude that goes along with many of these give away stunts. How come it failed so damn hard when Stephen King tried it. The book industry works a lot like the music industry in that the top selling authors support all of the failing ones. Most just get their advance money up front and if they move enough product a percentage of sales. However book companies often end up buying back unsold product from vendors.
So his attempt really would of been cutting the middleman out of it and nobody can honestly say he does not normally move product or have a very devote fan base.