Quote:
Originally Posted by Paul Markham
To those who worry about the "Traffic Pool".
Of course the traffic pool has changed. It now contains even more sceptical people who are less willing to hand over their money than it ever did.
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That's exactly correct
Quote:
Originally Posted by Paul Markham
Proof of that is in your ratios, cue for the Bros to tell us how well their site is doing LOL, and now the proof can't be covered by increases in traffic.
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That's what's happening now with certain sponsors running those sites.
Quote:
Originally Posted by Paul Markham
Today most people report less traffic and worse conversion ratios.
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The reason is obvious
Quote:
Originally Posted by Paul Markham
There is very little new traffic to be had that is buying porn.
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Yes - theoretically, almost everything is available for free and most of youngs are more geek than so they couldn't be able to figure out how to ask Google and push play.
Quote:
Originally Posted by Paul Markham
The traffic an individual sponsor/site gets by spending more on their traffic machine is wasted money in the long term.
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Why?
the more traffic you own the more traffic you keep residual,
the more traffic you can market in diverse ways - the more traffic you upsell to your other assets, the more exit traffic you monetize, the more upsell traffic you monetize, the more viral traffic you get, the more traffic forgets to cancel, the more maniacs you get to get addicted with your product
Do you think programs like Nasty or Pussycash should just stop marketing their sites as it's "loss" in the long term?
Or do you think they should rather spend money on inventing a new age masturbation tool such as AEBN did?
Please explain.
Quote:
Originally Posted by Paul Markham
Because the sponsor and sites who lose the traffic will just step up their game to get the traffic back. A takes from B and C until B and C up their game to get it back.
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The more traffic is in the hands of real marketers the more money EVERYONE makes, the more is the AVERAGE return per 1000 uniques for EVERYONE - hypothetically said.
Quote:
Originally Posted by Paul Markham
The solution to getting more people to buy porn in todays market is not spend more money on traffic. It's spend more on the product and win back the customers.
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And how does the customer recognize a "great product" from a "great looking product" that fucks him over? Who will tell them?
Do you want to promise them in the tour you won't fuck them?
And take the flip side of the coin - there are review sites,
And I would even dare to say the majority of review site surfers are just just trying to rape as much porn as possible for their hard drive, and I doubt you would get even a below average $ per sign up from those sites in the long term.
Ignorance on the side of surfer is a bliss, ignorance on the side of marketer is fucking everyone in the ass!
Educate surfers, you'll see less money, add idiots stealing your traffic, you'll see less money, that's where we are, and that's what could as well be the diagnose for 2009.
THAT'S the real paraphrase to your never ending content vs. traffic dispute
How about this:
a) The product (much better word than "content")
b) the traffic
c) the competition
d) the legal regulation
etc.
are ALL PARTS of the environment where you do your MARKETING, where you try to sell your stuff, where you try to make money
From the very first idea you have till the moment, when you count dollars and stats and think of ways, how to improve things and how to gain more edge..
All These things are instantly and intensely affecting YOUR returns!
Quote:
Originally Posted by Paul Markham
If you think the solution is spend more on traffic then please explain what went wrong. Because we traveled that route for years and look where it got us.
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Ok, Where are we now?
Let's take one after another:
The product:
Mainly shitty over saturated content / in many cases questionable billing practices etc.
(in simple words -
FAIL)
The traffic
More educated traffic with less potential than ever
(in simple words -
FAIL)
The competition
Many will do anything to fuck you over, and they do it, and it affects everyone's ratios
(in simple words -
FAIL)
The regulation
Practically non existing legal environment, apart from a couple old school pervs getting locked down for being too perv on camera
(in simple words -
FAIL)
That you'll make the a) or how you call that "content" excellent doesn't change much in the grand scheme of things!
Why?
Because you STILL HAVE TO DEAL WITH the b) c) and d)!
Any more questions?
And no more personal feelings, arguments are listed above.