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For the adult bussines i get better results with sex.com traffic for sure as the keywords are cheaper and the traffic is more targeted. But i bet also that rare niches get good profit from google addwords.
For non adult bussines it's really great if you know how to use it and you promote the right thing, last month i spent 1.8k on google addwords to get 5.5k but this is not reffering to porn so they keywords are cheap and there were only 5 bidders.
As some said, just try it, but the key is on what you promote, the keywords you choose to bid at and the money you are ready to invest on it. for example, i have seen ppl promoting their tgps and bidding for overused and expensive keywords like "porn". That is really stupid, as you're paying a fortune for a general keyword to promote a tgp that isn't a money maker. Then they claim that to buy SE traffic don't worth the investment...
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