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Most programs would dream of having 500 "zero cost" full price joins a month. For a single site, 500 joins in a month is impressive, affiliate or otherwise. The vast majority of sites and new sites can't do that without buying joins. (though the Lambo driving faux millionaire on GFY might disagree.)
If the content is exclusive there is no need to update every day. Once a week or once every two weeks is fine.
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