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The only thing you can do is politely ask them to not use the photo since you were in a public place with no expectation of privacy.
This is like how a travel magazine can take photos of a beach without having everyone there sign off on it.
You could threaten to get a lawyer involved. If it is a tiny operation they probably don't want any drama over some stupid story, but if they have been around awhile they will call your bluff. The media protects their rights more than anyone else.
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