One of the most iconic buildings in the world will soon have a new name. Sears Tower, at one point the tallest skyscraper on earth, will be known as Willis Tower starting this summer.
The Chicago Tribune reports that Willis Group Holdings, a London-based insurance broker, didn't have to pay anything for the name. After consolidating its area offices to the Tower, Willis was given naming rights to the 36-year-old skyscraper. It was a package deal, of sorts. According to the Tribune, Willis is hoping its newest venture increases the company's name recognition in the United States. Apparently, it's a big player across the pond, but few Yanks know anything about it.
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