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Fuck, I promoted a MMA show back in '99 with Dan Severn and some shady ass pro wrestling promoter, back when they had to try and pass it off as a pro wrestling show so it could be held, and I remember seeing those crazy fuckers back then. They used to sell the Tapout stuff out of the backs of their cars and were really the only sponsor guys could collect a paycheck from. Now you see their stuff in Foot Locker in the mall. They really built that company up from nothing...
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