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WWE is really good at not using talent and introducing shitty storylines.
Look at the whole NwO angle.
Look at all the angles they killed and just made boring as hell.
They need to make the gimicks last longer, and make them stronger.
Just silly it has become.
Almost as bad as when they had those shitty ratings in the late 90's execpt now they are doing it with ALL premium talent whereas before they could use the excuse WcW was stealing all their talent.
There is no excuse for the drop in ratings and loss of intrest other than the writers and storyline gimmicks suck dick.
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