Mainstream tip of the day: donations
Lots of sites give away free stuff (articles, software, etc) to draw ad views. What many webmasters fail to realize is that often, surfers will be grateful when you present them with something they find useful or enjoyable.
If you have a mainstream site that offers something fairly useful and isn't completely covered in ads, set up a donations button. You'll find that many people can be quite generous when they enjoy your site.
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