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Old 03-02-2009, 09:03 PM  
Atticus
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Join Date: Dec 2004
Location: Las Vegas
Posts: 1,051
This thread is humorous.

Yes SexTube is a brand and Shap has every right to protect his brand. Just because his brand is piggybacking off of the popularity of a much larger mainstream brand doesnt make his trademark any less enforceable.

It doesnt matter that the two words together are generic. Try registering collegefacebook.com and see how it goes.

It doesnt really matter if he is enforcing the trademark because he wants the traffic of the larger site or if he wants to limit confusion of his branding efforts to that of a site that offers full length videos and questionable content. He had the vision as a successful businessman and its his legal right to do what he pleases. The only thing he needs to weigh is if this legal course of action will cost him more affiliate business elsewhere thus negating the positive benefits of enforcing his trademark. (I seriously doubt it)
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