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Remove that sponsor from your network and never look back.
Worked miracles for me when a couple of sponsors decided to DMCA me after buying a couple of sites promoting them almost exclusively. The funny stuff was that their employees were the ones uploading the content to my servers.
My solution was just to remove their content from my content pool system and replace them with the content of another sponsor... that's about 5 minutes process with my current system (including the DMCA read), so it takes less time to do than replying with counter DMCA and stuff like.
There are plenty of sponsors hungry for traffic and sales nowadays, so just make a sponsor swap and reply to the DMCA notice with "Ok, it has been all removed. Sorry for any inconvenience this may have caused you".
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