I just bought a 40" sony bravia 1080p 120hz and love it.
I was shopping around those lower priced brands but found that most of them only offered 60hz screen refresh rate. So I figured if I was going to be spending over 1k I might as well go with the best brand in tvs. Which is Sony.
And someone asked why LCD? becuase they have a longer lifespan then plasma screens.
Good luck on your decision!
