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no prob
with custom there might be a bit of costs early but you're able to avoid all sorts of useless bloat and know EXACTLY how your application works
again, keep it EXTREMELY simple from the beginning - meat & potatoes, get the core of it functional and start making some $ - then add the nifty features your members are asking for or expecting
this might also seem like common sense but make absolutely sure you cater to the LOWEST common denominator of user - make it so simple even a retard can use it.. the less clicks required the better
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