Quote:
Originally Posted by Zorgman
If I had any advice, I would say keep your mag prints to subscribers ONLY. That way your know how many to print or around abouts.
Work more on the net version, like steaming TV as it's becoming more for TV everyday.
NOTE: I haven't purchased a playboy mag since I was 19.
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Problem with that is then they loose their exposure and become even less relevant even faster. The whole magazine industry is predicated on sending out as may mags to as many stores as possible. Those stores are not on the hook for any product that is not sold and therefore have a great interest in keeping them on the shelves so long as they do move. The issue here that you pointed out is that they probably print many more magazine that they sell. Where as Rolling Stone for example does sell out at stores quite frequently as do magazines like Men's Health. Seems like mags with useful information do still sell where ones that either have the same basic content every month (maxim, fhm, etc.) or the ones where the information is easily accessible on the internet (porn). Not to say that I can't catch up on my music news on the internet for example, but it is often easier to just sit down and digest it all in one spot rather than having to go to 20 different sites to cover all the niches, etc.
Bottom line, Playboy needs to add more value to their magazines again as people are not going to buy it for the pictorials alone, as you can find them for free on the internet often before the mag hits the shelves. Further, the quality of the pictorials is not below even Maxim and therefore there is not incentive to "collect" the thing because chances are the pics are never going to be relevant like the ones they did in the past.