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Old 02-19-2009, 08:56 AM  
DVTimes
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News: Playboy 'would consider' selling

Playboy 'would consider' selling

Playboy has said it would be open to discussions about an outright sale of the company, after reporting a steep quarterly loss.

Playboy Enterprises, best-known for its adult magazine, posted a net loss of $145.7m (£102.6m) for the three months to the end of December 2008.

This compared with a loss of $1.1m for the same period a year earlier.

The company said it was hit by $157m in restructuring and other one-off costs. It cut 14% of its workforce in 2008.

Playboy has struggled with a shrinking audience in a poor economy.

Revenue for the period was $69.8m, down 19% on the fourth quarter in 2007.

In recent months the company has seen a shake-up in the boardroom, with chief executive Christie Hefner, daughter of Playboy founder Hugh Hefner, resigning in December.

Interim chairman and chief executive Jerome Kern admitted: "In the face of current economic conditions, it is clear that our streamlining initiatives need to continue."

In a conference call with analysts, he revealed the company would consider a sale or changes in the strategic direction of its flagship magazine.
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