Quote:
Originally posted by G Sharp
I do mailings. Successful ROI depends on:
Do you offer content or is it just purely "offers"?
Did you test the HPA you will use?
Did these recipients have a recent history of clicking on offers?
Is your mail server set up so as to deliver to users' inboxes not "bulk mail" folders?
Do you scrub your list often?
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I can?t answer any of your questions as a third party has done all of this for us. However it seems to be doing pretty well so I think we will probably be more aggressive to doing more mailers via 3rd party!