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Yes you can. There is plenty of money to be made in every aspect, but you need to try and take a unique approach to it. You also need to have the right blog for what you are doing. Yes a simple blog theme from the WP people will do it, and they are free.
But make sure to match it as best you can.
If you need something more specific, I am a blog theme designer and can help you out. See my signature below.
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