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Old 02-11-2009, 10:00 AM  
InternetIsForPorn
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Join Date: Sep 2007
Posts: 848
It's already within the formula and from what I'm seeing it's becoming a big deal.

The experiment went like this:

Site A had a very crawlable structure, no javascript or whatever and aimed the keyword X. It had a lot of indexed content, but the bounce rate and time spent was very poor.

Site B had next to no indexed content (all ajax), yet had very loyal visitors and a bounce rate of under 5% and also targetted the keyword X.

Result? B dominated A.
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