Quote:
Originally Posted by Roald
I am actually wondering if the "they forget to cancell" point actually still is that big of a thing. Sure probably a nice % but I personally don't think the majority of our industry counts on them. I mean damn building a business on hoping that they forget to cancell is not making much sense to me.
But then again I could be wrong ofcourse ;))
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If you look at your recurring members log-ins vs how long they have been a member, you would be surprised how many of them have not looked at your site in months. I don't think it's any crazier than building a business model with hidden or forced xsales. Everyone has their angle.
Of course this is where everyone says, "oh no, not our site, blah, blah" but anyone with a recurring business model knows first hand a LOT of their members forget. Especially Japanese guys... wow.