if money is the issue . go witht he cool lights .. however I've always stuck to my Kino's .. love them .. however they are not the end all of lighting ... they do have they're use and are not god for all lighting situations and are way over priced
an other great lighting fixture that I've had limited exeprience with, but apsolutely loved they're usablility is the "Rololight" .. tons of different configurations, One bulb or 50 bulbs .. you can build a light wall .. or just light the under side of a bed .. etc .. if you want awesome floresent lighting and money is no object then this is the light to go for
more info at
http://en.corporation.rololight.com/iiix/splash/
do it the way the pros do .. learn for years of experience .. I'm available for private and corporate workshops on lighting, shooting techniques as well as camera calibration ..