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The best advice I can give is to search the Sell and Buy Forum and see what other webmasters are doing. See how they market their content deals. Keep the following in mind.
1) Are you selling your content exclusive or semi exclusive. And what rights are you transferring to the buyer.
2) What payment methods do you accept. Paypal, epass, check, wire, and so on.
3) What delivery methods do you offer. Download, FTP, Delivery on external hard drive.
4) The content itself. What resolution are the pics. The videos, what format, length, and bitrate.
5) Make sure you have the proper documentation.
6) Have a decent amount of samples.
7) How to contact you.
Pretty late for me so if I have forgotten anything I am sure someone else will fill the gaps.
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