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Lil2Rich...I was curious as to how your stats have stacked up after you removed the FPA. Have the sales actually gone up?
And, in response to a tip above about how people read ads....they do read left to right, but there is more to it then that...the actual pattern is:
1) left to right
2) Right corner to left bottom corner
3) left to right bottom
4) right bottom to left top
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