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cash flow has killed more businesses than bad decisions ever will.
budgeting and forecasting is critical in an affiliate program.
for exact budgeting - we only go about 6 weeks out - for both revenue and expenses. it's important to note that we are also a partnership program. rebills are still a critical component but don't play a life altering role in budgets.
for us... after 6 weeks is a crap shoot for what is going to happen.
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