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For those renewing their banner spots for Feb....
I would recommend you send in a new banner. What we have found in testing months before launch was from one month to the next, people will get desensitized. So they need a new banner to click. Preferably one with some bright colors and movement.
Also, for those linking to websites. We have found that you are better served linking to a tour, or a clip store, versus just sending the visitor to the splash or main page of a website. Unless it is very interactive.
Hopefully this feedback helps you, as it is our goal to help advertisers convert and sell more. Not just run some ad. We are partners in this, and any trends, and information we come across. We share back so advertisers and tweak their campaigns.
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Enough Said. 
"Would you rather live like a king for a year or like a prince forever?"
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