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Also look at it this way. Some of these programs don't charge the surfer at all. But they do have the email of someone who is interested in adult stuff and has a credit card.
Now where a general email is worth let's say 50 cents (double opt-in) an email with a confirmed cc attached has to be worth at least double that or probably 4 times that.
Just selling that info (not talking about illegal stuff: selling cc info - just the emails and confirmed cc owners) to the right people is worth a lot of cookies.
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