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Surfers need to understand they are buying "access" to the content for as long as they pay their membership fee.
Do online games like WOW allow you to continue to play their game if you stop paying?
Does Xbox live let you play if you don't pay?
Does Netflix keep sending you DVD's in the mail if you cancel your subscription?
Does cable TV allow you to keep watching if you no longer pay?
I never understood why surfers think that they are buying the "right" to own the content vs use it.
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