Originally Posted by JayAllan

I don?t think that DRM-ing everything is the answer, but another option would be to use it on some of your elite product. You dont need to protect everything. The idea is to maintain your membership base without pissing them off. Let?s say you are Twistys for example and you have Stephen Hicks shoot a very high end glamour set on Bambi X. You go with a higher than usual production value, and you also have an outstanding HD Video to go with it. You call the whole Bambi project a ?bonus? and DRM it all. Offer it in such a way that it is both an extra and is better quality, but educate the surfers that you have to protect that specific content due to its obvious higher value. Surfers seeking out quality should understand this even better. Now you have an additional reason to stay a member of Twistys. Sure you can get a lot of their other (non DRM) content from the tubes but not their best stuff.