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I note some folks talking about trials. We tell our merchants all the time, if you want to bring your returns % down, change your trials.
The number one contributing factor to returns for checks is 3 day trials. Why, because in a banking system that gives banks 3 days to return an item, every return becomes 2.
First the trial was bad, and then by making it a 3 day trial the monthly recurrs before the return notice from the bank comes in, so now there are two bad transactions in the system. And from a dollar % stand point a returned monthly looks far worse than a trial.
While the actual number of returns looks slightly worse, that dollar amount really kills people, you look at 10 3.95 trials bouncing and your out the 39.00, but you have them recur bad and your now talking about 440.00 you think you didn't make.
Change your trials to 4 or even 5 days and maybe add $1.00 to them, it will change your return numbers. Plus your pushing your CC for a dollar less and encouraging people to take the cc option because they think of it as cheaper.
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