Here's what I think he's doing: he bought discount content on BargainBasementContent.com, then he set up that horrible page to either promote his projects and link to a few paysites. You join with an email address that he then signs up to dating sites which you have to confirm.
And he also makes money with this:
http://thegirlnextdoortoyou.com/website.htm
He isn't really stealing, it's an underdeveloped somewhat successful original idea in a horrible package. Poor idiots who apply though, they could make so much more money.